Get e-book The Wrong Delivery - Part Four - Running Out of Time

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How to fix it : Choose the ad set you want to edit and change the desired new end date. How to fix it : If you need to start your ads now, then you should consider changing your schedule. Your audience is very narrow : When targeting a very narrow audience, say, people who purchased in the last three days, this might result in very few people depends on the size of your e-shop.

There might also be that you have applied too many targeting criteria that narrowed your audience dramatically. In both cases, you need to make some adjustments. How to fix : 1.

Why Deadlines Matter

You can edit the Ad Set targeting to make the necessary exclusions to avoid any overlap. This will help you show your ads to the people in your chosen audience.

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There are Ad Sets with overlapping audiences : When audiences between Ad Sets overlap, this means that you are competing against yourself. Head over to the Audiences Tab and choose the audiences you think may overlap.

the wrong delivery part four running out of time Manual

Your bids or budget are way too low : Every Facebook Ad you create enters the auction to be able to display your ads to your audience. How to fix it : Try increasing your bids and or changing your bidding strategy. Make sure that you know how much a conversion is worth to you and use this as a guide. If you are unsure, you may want to use the lowest cost with no cap for some days to get data and then adjust your bidding strategy accordingly. If you are starting a new campaign and you have no previous conversions purchases, add-to-carts etc.

In that case, your delivery will be very limited. How to fix it : You should consider changing the conversion event you are optimising for to one that occurs more frequently. Usually, you will want to optimise for an event higher in your funnel add-to-carts instead of purchase. By utilising discriminatory targeting in your Facebook ad sets, you will experience low to none ad delivery or get your ads rejected. The ad is under review : Every ad you create, or edit needs to be reviewed.

The process usually takes 24 hours to change the ad status from under review to approved. How to fix it : First make sure of the status of your ad. Create a filter based on ad delivery to check if there are any ads under review. You need to provide them with the Ad ID, and a description of your problem. Your Facebook ad has been disapproved : There are many reasons why your Facebook Ad will not get approved. They have to do with whether your product or services fall under their restricted or prohibited content or the language used in your Ad copy.

Usually, Facebook provides you with a reason why your Facebook Ad has been disapproved. You have a low relevance score : Relevance score shows you how relevant your ad offer is to your target audience. A high relevance score means that it will cost you less to reach your target audience. When your score is low in combination with high negative feedback this may not only cost you more but, hurt your chances of delivering your ads too. How to fix it : One thing you should consider is whether you are targeting the right audience or not.

If you are, indeed, targeting the wrong audience, you should consider tweaking your targeting. Make sure to improve your score to be able to deliver your ads to your target audience. There you have it! A complete and practical guide on the most common issues regarding ad delivery and how to fix them. Facebook News. Instagram is developing a new Stories feature called Stop Motion, which lets you create videos based on captured images. Videos are a very successful format on social networks, and so Instagram is trying to develop new tools to Social media are a powerful tool of current decades.

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Running Effective Meetings

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